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When Self-Humanization Leads to Algorithm Aversion – What Users Want from Decision Support Systems on Prosocial Microlending Platforms

Heßler, Pascal Oliver ORCID iD icon; Pfeiffer, Jella ORCID iD icon; Hafenbrädl, Sebastian

Abstract:

Decision support systems are increasingly being adopted by various digital platforms. However, prior research has shown that certain contexts can induce algorithm aversion, leading people to reject their decision support. This paper investigates how and why the context in which users are making decisions (for-profit versus prosocial microlending decisions) affects their degree of algorithm aversion and ultimately their preference for more human-like (versus computer-like) decision support systems. The study proposes that contexts vary in their affordances for self-humanization. Specifically, people perceive prosocial decisions as more relevant to self-humanization than for-profit contexts, and, in consequence, they ascribe more importance to empathy and autonomy while making decisions in prosocial contexts. This increased importance of empathy and autonomy leads to a higher degree of algorithm aversion. At the same time, it also leads to a stronger preference for human-like decision support, which could therefore serve as a remedy for an algorithm aversion induced by the need for self-humanization. The results from an online experiment support the theorizing. ... mehr


Verlagsausgabe §
DOI: 10.5445/IR/1000181956
Veröffentlicht am 10.06.2025
Originalveröffentlichung
DOI: 10.1007/s12599-022-00754-y
Scopus
Zitationen: 21
Web of Science
Zitationen: 15
Dimensions
Zitationen: 19
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Wirtschaftsinformatik (WIN)
Publikationstyp Zeitschriftenaufsatz
Publikationsjahr 2022
Sprache Englisch
Identifikator ISSN: 2363-7005, 1867-0202
KITopen-ID: 1000181956
Erschienen in Business & Information Systems Engineering
Verlag Springer
Band 64
Heft 3
Seiten 275–292
Vorab online veröffentlicht am 01.07.2022
Nachgewiesen in Scopus
Dimensions
OpenAlex
Web of Science
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