Prioritizing Cultural Influencing Factors – An Impossible Task?

The prioritization of cultural influencing factors on creativity in distributed product development teams is the aim of this contribution. Utilizing the KANO model, success factors and barriers are classified and prioritized through expert discussions and KANO questionnaires in two test groups. Results indicate that while all cultural factors are relevant, their prioritization is highly individual and context-dependent. The findings suggest that tailored support for creative problem-solving in distributed teams should consider the unique cultural dynamics of each team.