Report on the 6th Working Group Meeting of AG MARKETING

This article reports on the 6th meeting of the working group AG MARKETING within the GfKl Data Science Society. The meeting was held on May 10, and 11, 2024 at Kühne Logistics University in Hamburg, Germany. The meeting constituted the kick-off meeting for a special issue in Schmalenbach Journal of Business Research under the theme „The Value of User Generated Data for Managerial Decision Making“ with Raoul V. Kübler, Alexa B. Burmester, Friederike Paetz and Martin Klarmann as Guest Editors.