Report on the 7th Working Group Meeting of AG MARKETING
Abstract (englisch):
This article reports on the 7th meeting of the working group AG MARKETING within the GfKl Data Science Society. The meeting was virtually held in three sessions on November 27, and 28, 2025, respectively. The presented talks included topics from a broad variety of fields from quantitative marketing, data analytics and influencer marketing.
| Zugehörige Institution(en) am KIT | Institute for Customer Insights (CIN) |
| Publikationstyp | Proceedingsbeitrag |
| Publikationsjahr | 2026 |
| Sprache | Englisch |
| Identifikator | ISSN: 2363-9881 KITopen-ID: 1000193606 |
| Erschienen in | Archives of Data Science, Series A (Online First) |
| Veranstaltung | 7th Working Group Meeting of AG MARKETING (2025), Online, 27.11.2025 – 28.11.2025 |
| Seiten | 1 – 21 |