Mass Customization of Cloud Services - Engineering, Negotiation and Optimization

Several challenges hinder the entry of mass customization principles into Cloud computing: Firstly, the service engineering on provider side needs to be automated. Secondly, there has to be a suitable negotiation mechanism helping provider and consumer on finding an agreement on Quality-of-Service and price. Thirdly, finding the optimal configuration requires adequate and efficient optimization techniques. The work at hand addresses these challenges through technical and economic contributions.