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Competitor Analysis Framework

Hatzijordanou, Nadja

The Competitor Analysis Framework was developed within the scope of a doctoral thesis conducted as design science research project. It provides a structured process for the competitor identification and analysis for early- stage startups and is a working tool aimed at supporting team communication, informed decision-making and a startup’s identity-building process. The five main outcomes are: 1. understanding the competitive environment, 2. positioning the product and company in a competitive environment, 3. a database containing information about competitors, 4. a basis on which a business model can be iterated, 5. content input for creating a competition pitch deck slide.

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Zugehörige Institution(en) am KIT Institut für Entrepreneurship, Technologie-Management und Innovation (ENTECHNON)
Publikationstyp Forschungsdaten/Bilder
Jahr 2019
Erstellungszeitraum 07.03.2019
Identifikator DOI (KIT): 10.5445/IR/1000092737
KITopen-ID: 1000092737
Lizenz CC BY-NC-ND 4.0: Creative Commons Namensnennung – Nicht kommerziell – Keine Bearbeitungen 4.0 International
Schlagworte Competitor Analysis, Start-ups

A one-pager user guide is available upon request.

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