KIT | KIT-Bibliothek | Impressum | Datenschutz

Competitor Analysis Framework

Hatzijordanou, Nadja

Abstract:
The Competitor Analysis Framework was developed within the scope of a doctoral thesis conducted as design science research project. It provides a structured process for the competitor identification and analysis for early- stage startups and is a working tool aimed at supporting team communication, informed decision-making and a startup’s identity-building process. The five main outcomes are: 1. understanding the competitive environment, 2. positioning the product and company in a competitive environment, 3. a database containing information about competitors, 4. a basis on which a business model can be iterated, 5. content input for creating a competition pitch deck slide.


Bild
DOI: 10.5445/IR/1000092737
Veröffentlicht am 03.05.2019
Zugehörige Institution(en) am KIT Institut für Entrepreneurship, Technologie-Management und Innovation (ENTECHNON)
Publikationstyp Bilder
Publikationsdatum 03.05.2019
Erstellungsdatum 07.03.2019
Identifikator KITopen-ID: 1000092737
Lizenz Creative Commons Namensnennung – Nicht kommerziell – Keine Bearbeitungen 4.0 International
Externe Relationen Siehe auch
Schlagwörter Competitor Analysis, Start-ups
Relationen in KITopen
KIT – Die Forschungsuniversität in der Helmholtz-Gemeinschaft
KITopen Landing Page