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Competitor Analysis Framework - Interaktiv

Hatzijordanou, Nadja

Abstract:
This is the editable version of the competitor Analysis Framework. The Competitor Analysis Framework was developed within the scope of a doctoral thesis conducted as design science research project. It provides a structured process for the competitor identification and analysis for early- stage startups and is a working tool aimed at supporting team communication, informed decision-making and a startup’s identity-building process. The five main outcomes are: 1. understanding the competitive environment, 2. positioning the product and company in a competitive environment, 3. a database containing information about competitors, 4. a basis on which a business model can be iterated, 5. content input for creating a competition pitch deck slide.


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DOI: 10.5445/IR/1000096072
Veröffentlicht am 10.07.2019
Zugehörige Institution(en) am KIT Institut für Entrepreneurship, Technologie-Management und Innovation (ENTECHNON)
Publikationstyp Bilder
Publikationsdatum 10.07.2019
Erstellungsdatum 08.05.2019
Identifikator KITopen-ID: 1000096072
Lizenz Creative Commons Namensnennung – Nicht kommerziell – Keine Bearbeitungen 4.0 International
Externe Relationen Siehe auch
Schlagwörter competitor analysis, start-ups
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