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The Application Potential of Data Mining in Higher Education Management: A Case Study Based on German Universities

Hartl, Karin

Abstract (englisch):
German universities are facing an intense, competitive environment caused by globalization, digitalization, and public sector reforms. The latter also gave the universities more decision-making autonomy, which goes hand in hand with more responsibilities, but also with the possibility of individualizing their strategy. This thesis examines how German universities can use Data Mining techniques to extract useful information from their available data resources to address these current challenges by supporting management decisions. The use of Data Mining methods in education is called Educational Data Mining. Research in this area has so far focused mainly on supporting students and lecturers. This thesis focuses on researching the benefits of Educational Data Mining for university management, which has been mentioned several times in various Educational Data Mining studies but has not been studied in detail so far.

After discussing the most important challenges faced by German universities, their current tasks and objectives were examined. A framework model was then developed that illustrates how the results of two specific Data Mining projects can help universities tackle the challenges and accomplish their tasks. ... mehr

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DOI: 10.5445/IR/1000096613
Veröffentlicht am 23.07.2019
Cover der Publikation
Zugehörige Institution(en) am KIT Fakultät für Wirtschaftswissenschaften (WIWI)
Publikationstyp Hochschulschrift
Publikationsjahr 2019
Sprache Englisch
Identifikator KITopen-ID: 1000096613
Verlag Karlsruhe
Umfang X, 177 S.
Art der Arbeit Dissertation
Fakultät Fakultät für Wirtschaftswissenschaften (WIWI)
Institut Institut für Volkswirtschaftslehre (ECON)
Prüfungsdatum 09.07.2019
Referent/Betreuer Prof. G. Nakhaeizadeh
Schlagwörter Educational Data Mining, University Management, Decision-support, Enrollment Forecast, Dropout Analysis, Data Mining, Predictive Analytics, German Universities
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