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Feeling Left Out: Underserved Audiences in Science Communication

Humm, Christian; Schrögel, Philipp; Leßmöllmann, Annette

Abstract:
Science communication only reaches certain segments of society. Various underserved audiences are detached from it and feel left out, which is a challenge for democratic societies that build on informed participation in deliberative processes. While only recently researchers and practitioners have addressed the question on the detailed composition of the not reached groups, even less is known about the emotional impact on underserved audiences: feelings and emotions can play an important role in how science communication is received, and “feeling left out” can be an important aspect of exclusion. In this exploratory study, we provide insights from interviews and focus groups with three different underserved audiences in Germany. We found that on the one hand, material exclusion factors such as available infrastructure or financial means as well as specifically attributable factors such as language skills, are influencing the audience composition of science communication. On the other hand, emotional exclusion factors such as fear, habitual distance, and self- as well as outside-perception also play an important role. Therefore, simply addressing material aspects can only be part of establishing more inclusive science communication practices. ... mehr

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Verlagsausgabe §
DOI: 10.5445/IR/1000117777
Veröffentlicht am 18.03.2020
Originalveröffentlichung
DOI: 10.17645/mac.v8i1.2480
Web of Science
Zitationen: 1
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Technikzukünfte (ITZ)
Publikationstyp Zeitschriftenaufsatz
Publikationsmonat/-jahr 03.2020
Sprache Englisch
Identifikator ISSN: 2183-2439
KITopen-ID: 1000117777
Erschienen in Media and Communication
Band 8
Heft 1
Seiten 164 176
Projektinformation BOSCH-STFG, 18354 (intern)
Vorab online veröffentlicht am 18.03.2020
Schlagwörter emotion; exclusion; feelings; focus groups; inclusion; marginalisation; science communication; underserved audiences; wissenschaftskommunikation
Nachgewiesen in Web of Science
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