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Science for All? Practical Recommendations on Reaching Underserved Audiences

Humm, Christian; Schrögel, Philipp

In a world decisively influenced by scientific developments science communication grows ever more important to enable informed decision making and participation of citizens in society and political discourse. However, science communication, being it public talks, or participatory projects, often reaches only certain parts of society. While this problem is increasingly recognized, only some empirical results and practical recommendations on success-factors for promoting diversity and inclusiveness in science communication exist so far. If at all, many projects and reports focus on very specific areas with only a few aggregated and overarching best practices and guidelines. This article contributes to filling this gap and presents a set of practical recommendations on reaching and engaging underserved audiences of science communication activities. The proposed guidelines have been developed from the experiences and empirical evidence from the research and practice project “Science for All” in Germany, and are based on a review of existing guidelines and recommendations. They are corroborated by interviews with practitioners, scientists, and underrepresented groups. ... mehr

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Verlagsausgabe §
DOI: 10.5445/IR/1000121018
Veröffentlicht am 07.07.2020
DOI: 10.3389/fcomm.2020.00042
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Technikzukünfte (ITZ)
Publikationstyp Zeitschriftenaufsatz
Publikationsdatum 07.07.2020
Sprache Englisch
Identifikator ISSN: 2297-900X
KITopen-ID: 1000121018
Erschienen in Frontiers in communication
Band 5
Seiten Article no: 42
Projektinformation BOSCH-STFG, 18354 (intern)
Externe Relationen Siehe auch
Schlagwörter Wissenschaftskommunikation Science Communication Inklusion Diversity Inclusion
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KIT – Die Forschungsuniversität in der Helmholtz-Gemeinschaft
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