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Opportunities and criteria for a sustainability label. TAB-Fokus

Revermann, Christoph; Petermann, T.; Poetzsch, M.


In Germany, there is a confusing plethora of more than 1,000 product labels referring to health, sustainability, regionality, environmental protection, fair trade or similar aspects. In everyday practice, the orientation of consumers towards sustainability criteria implies a major information effort.
An overall sustainability label shall provide consumers with reliable assistance in decision-making at the point of sale regarding the selection of sustainable products (and services) by communicating their sustainability characteristics in a credible, quick and understandable manner. Such a label could both strengthen consumer protection and promote sustainability of consumption and production. The question of whether a sustainability label is able to show these intended effects depends on all market players involved. Acceptance by producers and consumers’ confidence are indispensable prerequisites. However, it is a very special thematic, methodical and institutional challenge to integrate the complex concept of sustainability into a valid and transparent process of sustainability assessment and to implement a viable organizational model for an overall sustainability label.

Volltext §
DOI: 10.5445/IR/1000134324
Veröffentlicht am 06.08.2021
Cover der Publikation
Zugehörige Institution(en) am KIT Institut für Technikfolgenabschätzung und Systemanalyse (ITAS)
Publikationstyp Sonstiges
Publikationsmonat/-jahr 02.2015
Sprache Englisch
Identifikator ISSN: 2364-2645
KITopen-ID: 1000134324
HGF-Programm 48.01.02 (POF III, LK 01) Knowledge society and knowledge policy
Verlag Büro für Technikfolgen-Abschätzung beim Deutschen Bundestag (TAB)
Umfang 4 S.
Serie TAB-Fokus ; 6
Schlagwörter Quality mark; Quality label; Sustainable development; Technology assessment; Labeling of goods
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