Initial Orchestration of Digital Platform-Based Ecosystems : Emerging Trends in Internet Technologies, Summer Term 2023

Background: Technological giants such as Alphabet, Apple, and Microsoft have fundamentally transformed the corporate landscape by developing digital platform-based ecosystems. The concept of creating not just a platform but an entire ecosystem has allowed these companies to incorporate numerous complementors, thereby generating significant added value for customers and other ecosystem participants.
Objective: Despite the success of this collaborative model and the increasing adoption of similar business models by other companies, there is still a lack of understanding regarding the orchestration approaches during the initial phase of a digital platform-based ecosystem. This research aims to explore the orchestration strategies that contribute to value co-creation in the early stages of these ecosystems.
Methods: A systematic literature review was conducted to investigate the orchestration, value creation, and technical aspects of digital platform-based ecosystems. The analysis was based on 17 thematic fields derived from coding relevant literature.
Results: The findings highlight that a common vision among participants, modular implementation of boundary resources, and clear role distribution are crucial for the success of the ecosystem. ... mehrThese elements are essential for effectively coordinating the diverse interests and contributions of the actors in the ecosystem.
Conclusion: The study provides a structured overview of different orchestration approaches in the initial phase of digital platform-based ecosystems. It underlines the importance of shared vision, modular resources, and role clarity in fostering successful ecosystems. Future research should continue to refine these insights and explore their
applicability in various contexts.