Special issue: Customer empowerment

Geyer-Schulz, Andreas; Meyer-Waarden, Lars

doi:10.5445/KSP/1000038784

Special issue: Customer empowerment

Geyer-Schulz, Andreas; Meyer-Waarden, Lars

Abstract:

The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.

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DOI: 10.5445/KSP/1000038784

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Zugehörige Institution(en) am KIT	Fakultät für Wirtschaftswissenschaften – Institut für Informationswirtschaft und Marketing (IISM)
Publikationstyp	Buch
Publikationsjahr	2014
Sprache	Englisch
Identifikator	ISBN: 978-3-7315-0178-7 ISSN: 2198-8005 urn:nbn:de:0072-387849 KITopen-ID: 1000038784
Verlag	KIT Scientific Publishing
Umfang	170 S.
Serie	Customer & Service Systems / Andreas Geyer-Schulz, Lars Meyer-Waarden (Eds.). Karlsruher Institut für Technologie (KIT), Institut für Informationswirtschaft und Marketing ; 1,1
Schlagwörter	Konsument, Empowerment, Enablement, Sharing, Co-creation, Consumer, empowerment, enablement, sharing, co-creation
Relationen in KITopen	Enthält The Contribution of Gratitude to Satisfaction Models for Complaining Customers. Simon, Francoise; Ghesquiere, Chantal Connan; Tossan, Vesselina (2014) Zeitschriftenaufsatz (1000041565) How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?. Eggert, Andreas; Garnefeld, Ina; Steinhoff, Lena (2014) Zeitschriftenaufsatz (1000041554) Recent Advances in Modularity Optimization and Their Application in Retailing. Geyer-Schulz, Andreas; Ovelgönne, Michael (2014) Zeitschriftenaufsatz (1000041555) Mass Layoffs: When and How Do They Affect Customer Satisfaction?. Habel, Johannes; Klarmann, Martin (2014) Zeitschriftenaufsatz (1000041557) Three Perspectives for Making Loyalty Programs More Effective. Steinhoff, Lena; Palmatier, Robert W. (2014) Zeitschriftenaufsatz (1000041567) Paying For a Higher Workload? The Relation Between Customer's Co-Production and Willingness to Pay. Bilstein, Nicola; Hogreve, Jens; Sichtmann, Christina; Fahr, René (2014) Zeitschriftenaufsatz (1000041556) The Long-Term Impact of Sales Promotions on Customer Equity. Castéran, Herbert; Meyer-Waarden, Lars (2014) Zeitschriftenaufsatz (1000041552) Consumer Empowerment: What and Why?. Geyer-Schulz, Andreas; Meyer-Waarden, Lars (2014) Zeitschriftenaufsatz (1000041532) Customer-to-Customer Interactions within Online Review Sites: A Typology of Contributors. Munzel, Andreas; Kunz, Werner H. (2014) Zeitschriftenaufsatz (1000041559) What's New With You? On the Moderating Effect of Product Novelty on eWOM Effectiveness. Plotkina, Daria; Munzel, Andreas (2014) Zeitschriftenaufsatz (1000041562) The "Pay What You Want'' Pricing Policy: Power Sharing or Communication Action?. Dekhili, Sihem; Ghesquiere, Chantal Connan (2014) Zeitschriftenaufsatz (1000041553) Complaint Management and the Role of Relationship Quality. Meyer-Waarden, Lars; Sabadie, William (2014) Zeitschriftenaufsatz (1000041558) Converting Opinion Seekers in Opinion Givers in the Tourism Industry: Building Trust is Critical!. N'Goala, Gilles; Morrongiello, Caroline (2014) Zeitschriftenaufsatz (1000041560) How Web 2.0 Tools Impact The Museum-Visitor Relationship. Pallud, Jessie (2014) Zeitschriftenaufsatz (1000041561) e-Voicing an Opinion on a Brand -- A Research Agenda. Roederer, Claire; Filser, Marc (2014) Zeitschriftenaufsatz (1000041563) Social Access Control. Sonnenbichler, Andreas C. (2014) Zeitschriftenaufsatz (1000041566) Lead-Users vs. Emergent Nature Consumers for Marketing Co-Creation: Are They Really Different?. Vernette, Eric; Hamdi-Kidar, Linda (2014) Zeitschriftenaufsatz (1000041568)

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Special issue: Customer empowerment

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